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Executive Wishlist for Marketing Department
11.30.2007 I've been a good little marketer this year. I swear! Please get me the following for Christmas:
Google AdWords Replaces Site Targeting Feature With Placement Targeting & Introduces CPC Bidding Options
11.12.2007 The Google Content Network just got a lot more attractive to Adwords advertisers. The Inside AdWords Blog announced that Google is renaming the "site targeting" feature to "placement targeting." This is more than a facelift, mind you. The new functionality means you can specify the exact sections of a site that you want your ad to be placed on.
As Far As PPC Management Tools Go, Clickable.com Looks Promising
11.11.2007 Looking for a more efficient way to manage your pay-per-click campaigns? Until you've heard the horror stories about managing ppc campaigns with 5,000+ keywords and unique ads for each one, on multiple ad networks, it's hard to see a real use for third party advertising management tools. You don't realize how much time and effort a bulk management tool can save you until you've gone through the growing pains associated with handling large, and oft cantankerous, data sets.